Wednesday, 20 October 2010

The making of music videos

A music video is a short film or video that accompanies a piece of music. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 80s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip" or "film clip". In Chinese entertainment, music videos were simply known as "MTVs" because the network was responsible for bringing music videos to popularity in that country.

Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.If you're a film maker making a music video is a good way of getting exposure and experience and bands are often happy to give you a creative free reign. A video doesn't need to cost a fortune what's important is having a good idea and working within your budget. Production companies charge a fortune for even the simplest promo video, but you can easily do it yourself. First things first, however. You have to choose your song.

While it might make sense to make a video for your upcoming single there are a few other factors to consider:
It can take a lot longer than you think to make a video, so by the time it's finished your single might have come out. It might be an idea to think about making the video for a subsequent single. Having said that, in these days of internet downloads, any track can be seen as a single, so there might be a track on the album that you have a great idea for a video for, even if that track wasn't originally planned as a single. Remember that it can take a long time to shoot and edit each second of video so while you might have a good idea for a video for that 10 min epic that closes the album it might be more practical to shoot a video for the 3 min pop song. However complicated (or simple) your shoot is, you'll need a team of people. As well as the actors/performers you'll need:

Camera person – At least one, and maybe more.
Lighting Person – If you're filming inside you'll need lighting, and someone to look after it.
Director/dogsbody – You need someone in charge of the shoot, making sure everything is running smoothly, and who can go buy batteries when you need them.

Locations we could be using in our music video

On the 10th of October we went to Newcastle to take pictures of locations around the area.
This is a photo of The Gate. We all agreed this would be a really good location to film the party or romantic parts in our music video.

Other photos we took were of a cafe:

A picture of treeland area:

A picture of a part of Newcastle that contains graffiti:

To get an idea of the types of shots I need to include within my music video I analysed the different types of shots there are.

This shoy is a high angled shot and it could show vulnerability and create a new dimension to the video.

Analysis of Music Videos

Music video analysis of the number of shots and locations included in certain videos.
Cheryl Cole-Promise:

After analysing this video I found that there were 158 shots in her 3 minutes and 36 seconds video, they were all at a variety of heights, positions, angles and speeds. There were also a number of transitions within the video. with one of my responsibilities in the group being the location setter, I took note of the muber of them in a variety of videos. This particular Cheryl Cole one had locations in: a room, on a balcony, in the woodlands outside and on the ground outside. This particular video had a lot of close up of the artist as the record company see her as a big demand. The lyrics also complement the video.

The second video I analysed was Labrinth-Let The Sun Shine In this video the locations were: in an arcade scene, ouside in the rain, indoors with spotlights on the singer, the singer dancing infront of a striped background, indoors with speakers behind the singer, in a basement, outside with a graphically moving background. This particular video had 7 different locations each matching and complementing the song.This particular video has its own music style and iconography.

The next video I analysed for locations was Taio Cruz-Dynamite
In this video the locations were: An area outside near a garage, in the back of a limosine and in a room with little lighting.

I also analysed The Script's video which is called For The First Time.
The locations in this video were: in a house, in the streets of New York, in an area with trees, on the riverbanks of New York, in a darkened room with the artist playing.

Another video I analysed for locations was Roll Deep-Green Light
The locations within this video were: in the streets, in a room with the artist in a car and the dancers around him, in a room with a tiled background that has traffic lights in it complementing the song.

All these videos provided my group and me with ideas of locations that were local and easy to access for filming our music video.

Monday, 4 October 2010

Y13 Media Video Production

Media Music Project:
For my project I have to create an entertaining music video. Here are some ideas I have came up with for it:
I chose to design a video to dance music, the song I chose was David Guetta ft Kelly Rowland-When Love Takes Over.

Rachel Burns(myself), Joss Maguire, Sophie Little and Natasha Rutherford are going to be working in a group to create a music video.
We have came up with these possible locations:
* A cafe
* South Shields-the skate park, beach, grassed or idyllic areas
* The Green
* Newcastle centre and Newcastle Airport
* A metro station

Storyline to the video:
A couple are loved up but her boyfriend tells her he has to move abroad, she is heartbroken and decides to let him go until her friend persuades her to go after him. She gets a taxi to the airport to chase after him but the audience are left wondering whether she has caught him or if they are separated forever.
This will be filmed to When Love Takes Over - David Guetta ft. Kelly Rowland

The jobs we have all been assigned:
* Rachel(myself)- Location and Continuity
* Sophie- Storyboard, editing
* Joss- actor and director
* Natasha- costume, make up, props and filming